Zillow vs. Google vs. Facebook vs. Referrals: Where Real Estate Agents Get the Best Return on Lead Spend in 2026
October 20, 2026
The average cost per real estate lead reached $503 in 2026, up 12.3% from the prior year. Portal lead costs have risen 1,107% since 2015. Most agents are spending more on lead generation than ever and converting at the same national average of 2% to 5% across all sources combined. The problem is not the […]
Posted In: Business Growth
