One of the most important aspects of being a real estate agent is being confident, but there is much more to the business than confidence. To become a successful agent, staying on top of each aspect of the business is essential. The following three tips can help take your business to the next level.
Visual Marketing is Key
When first starting out, it is imperative to put effort and funding into visual marketing. The best of the best make sure that their visual market is top of the line. Make sure you don’t settle for regular, amateur photography or an average visual tour. Photos and video tours are what truly speak to a home buyer online, since there are hundreds of listings in a given neighborhood. Focus on high quality photos of the home, different important aspects of the home that make it unique, and the exterior as well. As an agent, if you don’t possess the skills or means to take photos yourself, enlist the help of a professional to make your listing pop.
Pricing is Pivotal
Not pricing a home appropriately can be a major problem for young real estate agents. Not overpricing a listing is equally as important, but with digital listings becoming increasingly popular, pricing a listing has become even more nuanced. Instead of using old marketing tricks such as dropping a price from $400,000 to $399,999 to seem cheaper, check all of the online resources to be sure that you are not cutting yourself out of a pivotal price bracket with poor pricing strategies.
Marketing Mismatch
A lot of rookie real estate agents make the error of putting most of their marketing budget into print ads and listings which can be somewhat of a mistake. Instead of pouring what little money you have when starting out into a somewhat dead medium, shift your focus to digital ads. This can include social media, video streaming platforms, or even blogs and make sure your money is working for you.
By focusing on the little things, you’ll be on your way to becoming one of the elite top real estate agents in no time!